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Posts tagged ‘Briscoe’

March 16th, 2011

In 1922, the Maxwell Motor Company began an advertising campaign touting “The Good Maxwell.” Does that mean that prior Maxwells were bad? Unfortunately, some of them were. It had not always been so. Jonathan Maxwell was a pal of Benjamin Briscoe, and Briscoe convinced J.P. Morgan to invest in their new car company. The jaunty….
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Serendipity: n. An aptitude for making desirable discoveries by accident.
“They were always making discoveries, by accident and sagacity, of things they were not in quest of.”
Horace Walpole, The Three Princes of Serendip
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