{"id":2876,"date":"2010-02-21T16:43:00","date_gmt":"2010-02-21T21:43:00","guid":{"rendered":"http:\/\/www.kitfoster.com\/carport\/2010\/02\/small-and-swift\/"},"modified":"2010-12-30T12:00:55","modified_gmt":"2010-12-30T17:00:55","slug":"small-and-swift","status":"publish","type":"post","link":"https:\/\/www.kitfoster.com\/carport\/2010\/02\/small-and-swift\/","title":{"rendered":"Small and Swift"},"content":{"rendered":"<p class=\"picleft\"><a href=\"http:\/\/www.kitfoster.com\/images\/2010-2-21_27WhippetFWeb-Large.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.kitfoster.com\/images\/2010-2-21_27WhippetFWeb-Feature.jpg\" width=\"220\" height=\"192\" alt=\"1927 Whippet coach\"><\/a><\/p>\n<p>The <a href=\"http:\/\/www.kitfoster.com\/images\/2008-11-22_1918OverlandWeb-Large.jpg\" title=\"1918 Overland\" target=\"_blank\" class=\"imglink\">Overland car<\/a>, volume seller from <a href=\"http:\/\/www.kitfoster.com\/images\/2010-2-21_JNWillysWeb-Large.jpg\"target=\"_blank\" title=\"John North Willys\" target=\"_blank\"class=\"imglink\">John North Willys<\/a>&#8216;s Willys-Overland Corporation, held a steady second place to Ford during the &#8216;teens, but sagged measurably in the early 1920s. So in 1926, Willys came up with an inexpensive car, the <a href=\"http:\/\/www.kitfoster.com\/images\/2008-11-22_WhippetCoupeWeb-Large.jpg\"target=\"_blank\" title=\"1927 Whippet coupe\" target=\"_blank\"class=\"imglink\">Whippet<\/a>. Small and swift, like the <a href=\"http:\/\/en.wikipedia.org\/wiki\/Whippet\">canine<\/a> whose name it bore, the Whippet caught on quickly, helped by the Model T&#8217;s old-age decline. It&#8217;s visual cue was a gently-rounded <a href=\"http:\/\/www.kitfoster.com\/images\/2010-2-21_27WhippetLFWeb-Large.jpg\"target=\"_blank\" title=\"1927 Whippet radiator\" target=\"_blank\"class=\"imglink\">radiator shell<\/a>, topped with a bounding dog <a href=\"http:\/\/www.kitfoster.com\/images\/2010-2-21_WhippetMascotWeb-Large.jpg\"target=\"_blank\" title=\"1927 Whippet mascot\" target=\"_blank\"class=\"imglink\">mascot<\/a>. Some cars were badged as <a href=\"http:\/\/www.kitfoster.com\/images\/2010-2-21_OverlandBadgeWeb-Large.jpg\"target=\"_blank\" title=\"Whippet Overland badge\" target=\"_blank\"class=\"imglink\">Overlands<\/a>, but most bore the <a href=\"http:\/\/www.kitfoster.com\/images\/2010-2-21_WhippetBadgeWeb-Large.jpg\"target=\"_blank\" title=\"Whippet Badge\" target=\"_blank\"class=\"imglink\">Whippet emblem<\/a>.<\/p>\n<p>Body styles included <a href=\"http:\/\/www.kitfoster.com\/images\/2010-2-21_WhippetCoupeLRWeb-Large.jpg\"target=\"_blank\" title=\"1927 Whippet coupe - rear\" target=\"_blank\"class=\"imglink\">coupe<\/a>, <a href=\"http:\/\/www.kitfoster.com\/images\/2010-2-21_27WhippetLFWeb-Large.jpg\"target=\"_blank\" title=\"1927 Whippet coach\" target=\"_blank\"class=\"imglink\">coach<\/a> and <a href=\"http:\/\/www.kitfoster.com\/images\/2010-2-21_WhippetSdnLFWeb-Large.jpg\"target=\"_blank\" title=\"1927 Whippet sedan\" target=\"_blank\"class=\"imglink\">sedan<\/a>, and sales of 253,000 cars, helped by prices as low as $610, pushed the make to third place in 1928. Power came from a 134 cubic inch <a href=\"http:\/\/creativeclassiccars.com\/whippet_engine.html\">L-head four<\/a>, and later a <a href=\"http:\/\/www.kitfoster.com\/images\/2009-10-14_30WhippetEngineWeb-Large.jpg\"target=\"_blank\" title=\"Whippet Six engine\" target=\"_blank\"class=\"imglink\">six<\/a> was added to the mix. The flagship sleeve-valve <a href=\"http:\/\/www.kitfoster.com\/images\/2008-11-22_1930Willys-KnightWeb-Large.jpg\" title=\"1930 Willys-Knight phaeton\" target=\"_blank\" class=\"imglink\">Willys-Knight<\/a> continued in production, but drew few buyers.<\/p>\n<p>In 1929, though, Hudson&#8217;s <a href=\"http:\/\/www.kitfoster.com\/2009\/03\/hudsons-companion.html\">Essex<\/a> nudged past Whippet for third place, and <a href=\"http:\/\/www.kitfoster.com\/images\/2009-10-14_30WhippetLFWeb-Large.jpg\"target=\"_blank\" title=\"1930 Whippet Six sedan - front\" target=\"_blank\"class=\"imglink\">1930<\/a> was no better. Total Willys-Overland sales sank below those of <a href=\"http:\/\/www.kitfoster.com\/images\/2007-10-3_Pontiac30Web-Large.jpg\"target=\"_blank\" title=\"1930 Pontiac sedan\" target=\"_blank\"class=\"imglink\">Pontiac<\/a> and <a href=\"http:\/\/www.kitfoster.com\/2007\/10\/car-with-conscience.html\">Oakland<\/a>. For 1931, the Whippets gave way to Willys sixes and eights, but sales slipped to sixth, then tenth. For 1933, John Willys decided to concentrate on the low end of the market, and discontinued the large cars in favor of the <a href=\"http:\/\/www.kitfoster.com\/images\/2008-11-22_36Willys77Web-Large.jpg\" title=\"1936 Willys 77\" target=\"_blank\" class=\"imglink\">Willys 77<\/a>. In a time when the <a href=\"http:\/\/www.kitfoster.com\/images\/2008-7-30_32TerraWeb-Large.jpg\"target=\"_blank\" title=\"1932 Essex Terraplane roadster\" target=\"_blank\"class=\"imglink\">Terraplane<\/a> was helping <a href=\"http:\/\/www.kitfoster.com\/2008\/07\/hudsons-head-for-hudson.html\">Hudson<\/a> out of the doldrums, you&#8217;d think it might have been a tonic. Alas, sales fell still further, to 15th place, and stayed there for most of the thirties, despite <a href=\"http:\/\/www.kitfoster.com\/images\/2008-11-22_37Willys4DWeb-Large.jpg\" title=\"1937 Willys 37\" target=\"_blank\" class=\"imglink\">updated models<\/a>. The Whippet&#8217;s little four cylinder engine, though, went on to become a hero. Re-engineered and refined, it went on to <a href=\"http:\/\/www.kitfoster.com\/images\/2010-2-21_JeepCJ-2AEngineWeb-Large.jpg\"target=\"_blank\" title=\"Willys Jeep CJ-2A engine\" target=\"_blank\"class=\"imglink\">power<\/a> the immortal <a href=\"http:\/\/www.kitfoster.com\/images\/2008-11-22_JeepCJ-2AWeb-Large.jpg\" title=\"1946 Willys Jeep CJ-2A\" target=\"_blank\" class=\"imglink\">Jeep<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Overland car, volume seller from John North Willys&#8216;s Willys-Overland Corporation, held a steady second place to Ford during the &#8216;teens, but sagged measurably in the early 1920s. So in 1926, Willys came up with an inexpensive car, the Whippet. Small and swift, like the canine whose name it bore, the Whippet caught on quickly,<span style=\"color:#aaa\">&#8230;.<\/span> <br \/><a href=\"https:\/\/www.kitfoster.com\/carport\/2010\/02\/small-and-swift\/\">Read full article<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[23,24],"class_list":["post-2876","post","type-post","status-publish","format-standard","hentry","category-american-cars","tag-whippet","tag-willys-overland"],"_links":{"self":[{"href":"https:\/\/www.kitfoster.com\/carport\/wp-json\/wp\/v2\/posts\/2876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kitfoster.com\/carport\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kitfoster.com\/carport\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kitfoster.com\/carport\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kitfoster.com\/carport\/wp-json\/wp\/v2\/comments?post=2876"}],"version-history":[{"count":3,"href":"https:\/\/www.kitfoster.com\/carport\/wp-json\/wp\/v2\/posts\/2876\/revisions"}],"predecessor-version":[{"id":3198,"href":"https:\/\/www.kitfoster.com\/carport\/wp-json\/wp\/v2\/posts\/2876\/revisions\/3198"}],"wp:attachment":[{"href":"https:\/\/www.kitfoster.com\/carport\/wp-json\/wp\/v2\/media?parent=2876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kitfoster.com\/carport\/wp-json\/wp\/v2\/categories?post=2876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kitfoster.com\/carport\/wp-json\/wp\/v2\/tags?post=2876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}