{"id":2627,"date":"2005-03-09T03:08:00","date_gmt":"2005-03-09T08:08:00","guid":{"rendered":"http:\/\/www.kitfoster.com\/carport\/2005\/03\/cargo-cars\/"},"modified":"2010-12-30T12:02:06","modified_gmt":"2010-12-30T17:02:06","slug":"cargo-cars","status":"publish","type":"post","link":"http:\/\/www.kitfoster.com\/carport\/2005\/03\/cargo-cars\/","title":{"rendered":"Cargo Cars"},"content":{"rendered":"<p class=\"picright\"><a href=\"http:\/\/www.kitfoster.com\/images\/2005-3-9_49FordCheroRearWeb-Large.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.kitfoster.com\/images\/2005-3-9_49FordCheroRearWeb-Feature.jpg\" width=\"220\" height=\"157\" alt=\"1949 Ford Ranchero\"><\/a><\/p>\n<p>In 1957, Ford introduced the <a href=\"http:\/\/www.57heaven.com\/Ranchero.html\">Ranchero<\/a>, in one stroke of genius inventing the car-based pickup and forcing Chevrolet into a crash program that resulted in the <a href=\"http:\/\/www.musclecarclub.com\/musclecars\/chevrolet-elcamino\/chevrolet-elcamino-history.shtml\">El Camino<\/a>. So goes a version of conventional wisdom that is, unfortunately, completely wrong. Car-based pickups have a much longer history than that. <a href=\"http:\/\/www.kitfoster.com\/images\/2005-3-9_1946HudsonPUWeb-Large.jpg\" target=\"_blank\" title=\"Illustration of 1946 Hudson pickup\" target=\"_blank\"class=\"imglink\">Hudson<\/a> had them in the 1940s, as did <a href=\"http:\/\/www.autogallery.org.ru\/k\/s\/37stJ5BO.jpg\">Studebaker<\/a> in the 30s. In fact, the coupe utility or <a href=\"http:\/\/www.geocities.com\/MotorCity\/Pit\/9026\/history.html\">&#8220;ute&#8221;<\/a> has been a staple of the Australian outback since 1934. This <a href=\"http:\/\/www.kitfoster.com\/images\/2005-3-9_49FordCheroFrontWeb-Large.jpg\" target=\"_blank\" title=\"Illustration of 1949 Ranchero Front\" target=\"_blank\"class=\"imglink\">1949 Ford<\/a> makes one wonder if the Ranchero doesn&#8217;t have much deeper roots in Dearborn.<\/p>\n<p>In fact it does, much farther back than 1949. In 1931 Ford sold a deluxe version of the <a href=\"http:\/\/www.kitfoster.com\/images\/2005-3-9_ModelADelPUWeb-Large.jpg\" target=\"_blank\" title=\"Illustration of 1931 Ford Model A Deluxe pickup\" target=\"_blank\"class=\"imglink\">Model A pickup<\/a> that certainly qualifies. The original Ranchero had a short run, 1957 to 1959, but it returned in 1960 as a <a href=\"http:\/\/www.thebicyclingguitarist.net\/ranchero\/advertising02.htm\">Falcon<\/a> and last appeared in the intermediate <a href=\"http:\/\/www.kitfoster.com\/images\/2005-3-9_Ford72RancheroWeb-Large.jpg\" target=\"_blank\" title=\"Illustration of 1972 Frod Ranchero\" target=\"_blank\"class=\"imglink\">Torino<\/a> lineup in the 1970s.<\/p>\n<p>I photographed the &#8220;pre-Ranchero&#8221; above at Hershey a few years ago. It was a nicely-finished conversion, apparently from a <a href=\"http:\/\/www.kitfoster.com\/images\/2005-3-9_49FordStdTudorWeb-Large.jpg\" target=\"_blank\" title=\"Illustration of 1949 Ford standard Tudor sedan\" target=\"_blank\"class=\"imglink\">standard Tudor<\/a> sedan. The rear window looks like it came from a Step-down Hudson. This idea seems to have appealed to several people, as Marian Dinwiddie discovered a <a href=\"http:\/\/www.kitfoster.com\/images\/2005-3-9_49RancheletWeb-Large.jpg\" target=\"_blank\" title=\"Illustration of 'stepside' 1949 Ranchero\" target=\"_blank\"class=\"imglink\">&#8220;stepside&#8221; version<\/a> at the Early Bird Swap Meet in Puyallup, Washington. Converted from a <a href=\"http:\/\/www.kitfoster.com\/images\/2005-3-9_49FordCustomFordorWeb-Large.jpg\" target=\"_blank\" title=\"Illustration of 1949 Ford Custom fordor sedan\" target=\"_blank\"class=\"imglink\">Custom Fordor<\/a> sedan, it has a 1947-53 <a href=\"http:\/\/www.aiusa.com\/jwalch\/jw\/chevy6.html\">Advance Design<\/a> Chevy box and fenders.<\/p>\n<p>Where have all the car-pickups gone? Chevy held on the longest, the El Camino leaving production at the end of the 1988 model year. I suspect that we simply don&#8217;t need them any more. After all, for the last 25 years the best selling American vehicle has been a <a href=\"http:\/\/www.fordvehicles.com\/trucks\/f150\/\">pickup<\/a>, and even Cadillac now offers a <a href=\"http:\/\/www.cadillac.com\/cadillacjsp\/models\/gallery.jsp?model=ext&#038;df=y\">crew cab<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 1957, Ford introduced the Ranchero, in one stroke of genius inventing the car-based pickup and forcing Chevrolet into a crash program that resulted in the El Camino. So goes a version of conventional wisdom that is, unfortunately, completely wrong. Car-based pickups have a much longer history than that. Hudson had them in the 1940s,<span style=\"color:#aaa\">&#8230;.<\/span> <br \/><a href=\"http:\/\/www.kitfoster.com\/carport\/2005\/03\/cargo-cars\/\">Read full article<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2627","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/www.kitfoster.com\/carport\/wp-json\/wp\/v2\/posts\/2627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.kitfoster.com\/carport\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.kitfoster.com\/carport\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.kitfoster.com\/carport\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.kitfoster.com\/carport\/wp-json\/wp\/v2\/comments?post=2627"}],"version-history":[{"count":2,"href":"http:\/\/www.kitfoster.com\/carport\/wp-json\/wp\/v2\/posts\/2627\/revisions"}],"predecessor-version":[{"id":3447,"href":"http:\/\/www.kitfoster.com\/carport\/wp-json\/wp\/v2\/posts\/2627\/revisions\/3447"}],"wp:attachment":[{"href":"http:\/\/www.kitfoster.com\/carport\/wp-json\/wp\/v2\/media?parent=2627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.kitfoster.com\/carport\/wp-json\/wp\/v2\/categories?post=2627"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.kitfoster.com\/carport\/wp-json\/wp\/v2\/tags?post=2627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}